Introduction
When Josh Kaufman Completed his Education in Technical Field. The he Got Opportunity
to Work for P&G. He accepted it happily and Started Working there, When he was working
there with there colleagues , They all were graduated in "MBA" from Well known Universities
and Colleges. Then he Realized an important thing.Marketing Skills & Business Skills are very important. IF in the Future He will Start His own Business.Then the Need
of These Skills will be More.Then he aimed that he will Learn These Skills.Then he
Decided that . He Will join a Better University or College and will do "MBA". After Research
he Realized That Today's universities and Colleges , Give only Namesake Education.
People go There Just for Degree. This was just Waste of Time 'He Realized' , Then He Chose Better Option "Self Study" . Then he go to There Nearby Library and Started Reading All the Books Related to Business.
After reading hundreds of Books Josh saw repeated patterns and he learned Those Things.
Then He Divided Them into 5 Mental Framework.
"Without Them you Don't have Business"
1,Without Value Creation its just a Hobby
2,Without Marketing Business will be Flop
3,Without Sales its No Profit
4,Without Value Delivery its a Scam
5,Without Finance Business Will Be Close
1: Value Creation
For Being Good in this Part We have to Ask ourselves That Our Product or Service is
creating Value for Peoples or not ?. "Learn What People need and Create it." for making
any Business successful. The Easiest formula Teach us : More Value = More Result.
for example :
By Starting a Juice Shop you Can't Earn money Like Billgates Have Earned From Microsoft. because by Selling Juices . By this You can only Create Value for 1000s peoples. But in the other side Billgates have Created The Product or Service by which every Normal person can use Computers easily. Billgates have Created Value for millions of peoples. The More Valuable Service or Product you will give to the People The More Your Business Can Grow.
creating Value for Peoples or not ?. "Learn What People need and Create it." for making
any Business successful. The Easiest formula Teach us : More Value = More Result.
for example :
By Starting a Juice Shop you Can't Earn money Like Billgates Have Earned From Microsoft. because by Selling Juices . By this You can only Create Value for 1000s peoples. But in the other side Billgates have Created The Product or Service by which every Normal person can use Computers easily. Billgates have Created Value for millions of peoples. The More Valuable Service or Product you will give to the People The More Your Business Can Grow.
2: Marketing
This Part is very important because Companies are Spending estimated $15 Billions annually just on marketing for Kids/Children's . Think Yourself How Much Marketing will be important for any Company or Product . Peter Theil (founder of Paypal) once he wrote
in his Book "Zero to One" it is Possible to Sell Bad Product by Good Marketing but The Opposite of it . is Impossible. "Always Market Your Targeted Audience"
3: Sales
"People Won't Buy unless They Believe or Trust in you"
For Suppose : you are Travelling in China or any Unknown Country. and You didn't know little bit About it. and Suddenly you started feeling hungry when you Look around there you see Two Shops On the First shop There was Something Written in Chinese or any other language you Can't understand . But the Shop was mcdonald's outlet . Tell me in that Situation Where will you go to eat some Food? , most of the people Choose Mcdonald's because they Believe or Trust in it .
4: Value Delivery
This Part Teach us that
"Exceeding More than Customers expectations or at least Accepted "
For Suppose : You have ordered Something on Amazon. and they told you it will take at least 6 days to reach you.but they deliver it to you in just 2 days then this thing will be more good then your expectations and you can call it value delivery . by this peoples will be satisfied by your service . and will use your service or product again and recommend it to others also.
5: Finance
Income > Expense
Are you generating more income then expenses?
No Matter how much you will be good in all 4 parts but at the end you can't generate profit.
you have to close that business to be good in finance .
Do expenses less in the last 4 parts or create a thing with more value for that you can charge customers more and agree them to pay you more.
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